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Consumer Behaviour

SCHIFFMAN, Leon G.

Consumer Behaviour - 7th Edition - Upper Saddle River, New Jersey Prentice Hall 2000 - 469p, :ill. ; 25cm

ISBN: 0130841293

Subjects--Topical Terms: --1. Consumer Behaviour, 2. Motivation Research (Marketing)

LC Class. No.: HF5415.32.S333c 2000 / 000149

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