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Customer relationship management: a strategic imperative in the world of e-business

BROWN, Stanley A.

Customer relationship management: a strategic imperative in the world of e-business - Toronto John Wiley & Sons Ltd 2000 - 345p, 24cm

ISBN: 0471644099

Subjects--Topical Terms: --Customer relations -- management

LC Class. No.: HF5415.5 .B879c 2000 / 000164

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