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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATION

KENNETH E. CLOW

INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATION - - Upper Saddle River Prentice Hall 2004 - 538pg 25cm

ISBN: 0131405462

Subjects--Topical Terms: --Communication in Marketing

LC Class. No.: HF5415.123 .C58 2004 / 000809

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