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Advertising and promotion: an Intergrated marketing communications persp

BELCH, George E.

Advertising and promotion: an Intergrated marketing communications persp - 7th Edition - Boston McGraw-Hill/Irwin 2007 - 820p, 28cm

ISBN: 0071105891

Subjects--Topical Terms: --Advertising

LC Class. No.: HF5823 .B427a 2007 / 000894

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