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Principle of Dervice Marketing and Management/

Lovelock, Christopher H.

Principle of Dervice Marketing and Management/ Lovelock, Christopher H. - International edition. - Upper Saddle River, N.J: Prentice Hall, 1999 - xvii, 414 pages; illustrations; some colors; 29 cm.

includes bibliographical reference (p.388-396) and index.

ISBN: 0130213748

Subjects--Topical Terms: --Marketing--United States--Management--United States

LC Class. No.: HD9981.5.L68 1999 / 04122

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