Strategic Brand Management (Record no. 1128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00476nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161102b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130411507 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Sidma Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.BTK295 2003 |
| Item number | 001915 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | KEVIN LANG KELLER |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Uppersaddle River New Jersey |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 788 Pages |
| Other physical details | 24cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Brand Name Product |
| Geographic subdivision | Brand Name Product |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 02/11/2016 | HD69.BTK295 2003 | 001915 | 01/11/2016 | 1 | 01/11/2016 | |||||
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 12/06/2019 | HD69.BTK295 2003 | 001916 | 12/06/2019 | 1 | 12/06/2019 | |||||
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 12/06/2019 | HD69.BTK295 2003 | 001917 | 12/06/2019 | 1 | 12/06/2019 |