Basic Marketing: A Marketing Strategy Planning (Record no. 1899)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170119 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259060762 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SIDMA Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.M369 2014 |
| Item number | 003561 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | PERREAULT, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing: A Marketing Strategy Planning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw Hill |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 725pg 29cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing Management |
| Geographic subdivision | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 19/01/2017 | 0.00 | HF5415.13.M369 2014 | 003561 | 19/01/2017 | 1 | 19/01/2017 |