ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE (Record no. 2352)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00437nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170221 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072536764 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Sidma Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 .B387 2004 |
| Item number | 000664 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | George E.Belch |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | MCGRAW-HILL |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 779p, 28cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 21/02/2017 | HF5823 .B387 2004 | 000664 | 20/02/2017 | 2 | 20/02/2017 |