Integrated advertising, promotion and marketing communications (Record no. 2833)

MARC details
000 -LEADER
fixed length control field 00518nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170306b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130175781
040 ## - CATALOGING SOURCE
Original cataloging agency Sidma Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123.C648i 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Dates associated with a name Clow,Kenneth E
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion and marketing communications
250 ## - EDITION STATEMENT
Edition statement -
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River New Jersey
Name of publisher, distributor, etc Prentice Hall
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent 638Pages
Other physical details 25cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Communication in marketing
Geographic subdivision Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from
    Library of Congress Classification     Non-fiction SIDMA COLLEGE LIBRARY SIDMA COLLEGE LIBRARY General Stacks 06/03/2017 370.00   HF5415.123.C648i 2002 000437 06/03/2017 1 06/03/2017

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