INTEGRATED ADVERSITING PROMOTION, AND MARKETING COMMUNICATIONS (Record no. 3135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180523b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292222691 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 .C648i 2018 |
| Item number | 003863 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | CLOW, KENNETH E. |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED ADVERSITING PROMOTION, AND MARKETING COMMUNICATIONS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UNITED KINGDOM |
| Name of publisher, distributor, etc | PEARSON EDUCATION |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 27.7cm,508pages;col:ill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 23/05/2018 | HF5415.123 .C648i 2018 | 003863 | 23/05/2018 | 1 | 23/05/2018 |