MARKETING RESEARCH : AN APPLIED ORIENTATION (Record no. 3167)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180806b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0724808361 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 .M29 1996 |
| Item number | 001037 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | NARESH K. MALHOTRA...[etal.] |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH : AN APPLIED ORIENTATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | SYDNEY : PRENTICE HALL |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,709p,:ill,;26cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | MARKETING RESEARCH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 06/08/2018 | HF 5415.2 .M29 1996 | 001037 | 06/08/2018 | 1 | 06/08/2018 |