Integrated Advertising, Promotion and Marketing Communications (Record no. 494)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160908 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-273-75328-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SIDMA Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 123 C648i 2012 |
| Item number | 002404 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | CLOW, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 27.5cm 463 pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 08/09/2016 | HF5415 123 C648i 2012 | 002404 | 08/09/2016 | 1 | 08/09/2016 |