Global Marketing (Record no. 653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160929b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273766711 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Sidma Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.K26g 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | KEE GAN, Warren J |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Edition (Global Edition) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England |
| Name of publisher, distributor, etc | Pearson Education Limited |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 592 Pages |
| Other physical details | 27.5cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| Geographic subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 29/09/2016 | ulu 08102012/05 | 0.00 | 1 | HF1416.K26g 2013 | 002669 | 01/05/2018 | 26/09/2017 | 1 | 28/09/2016 | ||||
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 26/09/2017 | ulu 08102012/05 | HF1416.K26g 2013 | 002670 | 26/09/2017 | 1 | 26/09/2017 |