TY  - BOOK
AU  - 
TI  - ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE 
SN  - 0072536764
AV  - HF5823 .B387 2004 000664
PY  - 2004///
CY  - Boston 
PB  - MCGRAW-HILL
KW  - Advertising
ER  -