TY  - BOOK
AU  - 
TI  - BRAND MANAGEMENT : A THEORITICAL AND PRACTICAL APP
SN  - 0273655051
AV  - HF5415.15.R5646 2003 000672
PY  - 2003///
CY  - Harlow 
PB  - FINANCIAL TIMES
KW  - Management
ER  -