TY  - BOOK
AU  - 
TI  - INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATION
SN  - 0131405462
AV  - HF5415.123 .C58 2004 000809
PY  - 2004///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Communication in Marketing
ER  -