TY  - BOOK
AU  - 
TI  - Advertising and promotion: an Intergrated marketing communications persp
SN  - 0071105891
AV  - HF5823 .B427a 2007 000894
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising
ER  -