TY  - BOOK
AU  - 
TI  - STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY
SN  - 9780273779414
AV  - HD 69 .B7 .K29s 2013 004042
PY  - 2013///
CY  - BOSTON
PB  - PEARSON
KW  - Brand name product management
N1  - Includes bibliographical reference and index
ER  -