TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Wright, Lauren
TI  - Principle of Dervice Marketing and Management
SN  - 0130213748
AV  - HD9981.5.L68 1999 04122
PY  - 1999///
CY  - Upper Saddle River, N.J
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
KW  - United States
KW  - Service Industries
KW  - Management
N1  - includes bibliographical reference (p.388-396) and index
ER  -