TY - MANSCPT AU - ALFRED BIN ANGKAJI TI - IMPROVING CUSTOMER RELATIONS THROUGH RELATIONSHIP MARKETING: HOW GREAGAWARNI SDN BHD (KOTA KINABALU KARAMBUNAI GARDEN) CAN IMPROVE ITS RELATIONSHIP WITH CUSTOMERS TO CREATE A COMPETITIVE ADVANTAGE AV - PP 2006 A44I 001052 PY - 2006/// N1 - Originally presented in the author's project paper (Master of Business Administration-Universiti Tun Abdul Razak, 2006); Includes Bibliography ER -