000 00401nam a22001697a 4500
008 161103
020 _a0072539097
040 _aSIDMA LIBRARY
050 _aHF5415.1.B368M 2004
_b001956,001957
100 _dWILLIAM O.BEARDEN
245 _aMarketing Principles & Perspectives
250 _a4th
260 _bMcGraw Hill
_c2004
300 _a596pages, 28cm
650 _2Marketing
942 _2lcc
999 _c1148
_d1148