000 | 00487nam a22001697a 4500 | ||
---|---|---|---|
008 | 170209 | ||
020 | _a02561476x | ||
040 | _asidma library | ||
050 |
_aHF5415.13.D912i 2002 _b000026 |
||
100 | _dTom Duncan | ||
245 | _aIMC: Using Advertising and promotion to build brands | ||
250 | _aInternational | ||
260 |
_aBoston _bMcGraw Hill _c2002 |
||
300 | _a783pg 28cm | ||
650 |
_2Brand Name Products-Marketing Management _zBrand Name Products-Marketing Management |
||
942 | _2lcc | ||
999 |
_c2044 _d2044 |