000 00487nam a22001697a 4500
008 170209
020 _a02561476x
040 _asidma library
050 _aHF5415.13.D912i 2002
_b000026
100 _dTom Duncan
245 _aIMC: Using Advertising and promotion to build brands
250 _aInternational
260 _aBoston
_bMcGraw Hill
_c2002
300 _a783pg 28cm
650 _2Brand Name Products-Marketing Management
_zBrand Name Products-Marketing Management
942 _2lcc
999 _c2044
_d2044