| 000 | 00437nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 170221 | ||
| 020 | _a0072536764 | ||
| 040 | _aSidma Library | ||
| 050 |
_aHF5823 .B387 2004 _b000664 |
||
| 100 | _dGeorge E.Belch | ||
| 245 | _aADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE | ||
| 250 | _a6th | ||
| 260 |
_aBoston _bMCGRAW-HILL _c2004 |
||
| 300 | _a779p, 28cm | ||
| 650 | _2Advertising | ||
| 942 | _2lcc | ||
| 999 |
_c2352 _d2352 |
||