000 00511nam a22001697a 4500
008 170223b xxu||||| |||| 00| 0 eng d
020 _a0131405462
040 _asidma library
050 _aHF5415.123 .C58 2004
_b000809
100 _dKENNETH E. CLOW
245 _aINTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATION
250 _a-
260 _aUpper Saddle River
_bPrentice Hall
_c2004
300 _a538pg 25cm
650 _2Communication in Marketing
_zCommunication in Marketing
942 _2lcc
999 _c2533
_d2533