000 00492nam a22001697a 4500
008 170227b xxu||||| |||| 00| 0 eng d
020 _a0071105891
040 _aSidma Library
050 _aHF5823 .B427a 2007
_b000894
100 _dBELCH, George E.
245 _aAdvertising and promotion: an Intergrated marketing communications persp
250 _a7th Edition
260 _aBoston
_bMcGraw-Hill/Irwin
_c2007
300 _a820p, 28cm
650 _2Advertising
_zAdvertising
942 _2lcc
999 _c2615
_d2615