000 00518nam a22001697a 4500
008 170306b xxu||||| |||| 00| 0 eng d
020 _a0130175781
040 _aSidma Library
050 _aHF5415.123.C648i 2002
100 _dClow,Kenneth E
245 _aIntegrated advertising, promotion and marketing communications
250 _a-
260 _aUpper Saddle River New Jersey
_bPrentice Hall
_c2002
300 _a638Pages
_b25cm
650 _2Communication in marketing
_zCommunication in marketing
942 _2lcc
999 _c2833
_d2833