000			00545nam a22001697a 4500
008			190318b xxu||||| |||| 00| 0 eng d
020			_a9780273779414
050			_aHD 69 .B7 .K29s 2013 _b004042
100			_dKELLER, KEVIN LANE
245			_aSTRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY
250			_a4th Edition
260			_aBOSTON _bPEARSON _c2013
300			_a590p.ill,(chieflycol,):27cm
500			_aIncludes bibliographical reference and index
650			_2Brand name product management
942			_2lcc
999			_c3276 _d3276