000 00783nam a22002057a 4500
008 080930b xxu||||| |||| 00| 0 eng d
020 _a0130213748
040 _aSIDMA College Library
050 _aHD9981.5.L68 1999
_b04122
100 _aLovelock, Christopher H.
_9151
245 _aPrinciple of Dervice Marketing and Management/
_cLovelock, Christopher H.
250 _aInternational edition.
260 _aUpper Saddle River, N.J:
_bPrentice Hall,
_c1999
300 _axvii, 414 pages;
_billustrations; some colors;
_c29 cm.
500 _aincludes bibliographical reference (p.388-396) and index.
650 _2Service industries
_xMarketing
_zUnited States
_9152
650 _2Service Industries
_xManagement
_zUnited States
_9153
700 _aWright, Lauren
_9154
942 _2lcc
999 _c3387
_d3387