000 00393nam a22001577a 4500
008 160908
020 _a978-0-273-75328-5
040 _aSIDMA Library
050 _aHF5415 123 C648i 2012
_b002404
100 _dCLOW, Kenneth E.
245 _aIntegrated Advertising, Promotion and Marketing Communications
250 _a5th
300 _a27.5cm 463 pages
650 _2Advertising
942 _2lcc
999 _c494
_d494