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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KELLER, KEVIN LANE

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY - 4th Edition - BOSTON PEARSON 2013 - 590p.ill,(chieflycol,):27cm

Includes bibliographical reference and index

ISBN: 9780273779414

Subjects--Topical Terms:

LC Class. No.: HD 69 .B7 .K29s 2013 / 004042

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