STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY (Record no. 3276)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00545nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190318b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779414 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69 .B7 .K29s 2013 |
| Item number | 004042 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | KELLER, KEVIN LANE |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | BOSTON |
| Name of publisher, distributor, etc | PEARSON |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 590p.ill,(chieflycol,):27cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical reference and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Brand name product management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 18/03/2019 | 3 | 1 | HD 69 .B7 .K29s 2013 | 004042 | 09/03/2020 | 01/03/2020 | 1 | 18/03/2019 |