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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

By: Material type: TextTextPublication details: BOSTON PEARSON 2013Edition: 4th EditionDescription: 590p.ill,(chieflycol,):27cmISBN:
  • 9780273779414
Subject(s):
LOC classification:
  • HD 69 .B7 .K29s 2013 004042
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
SIDMA COLLEGE LIBRARY General Stacks Non-fiction HD 69 .B7 .K29s 2013 (Browse shelf(Opens below)) 1 Available 004042

Includes bibliographical reference and index

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